Who We Are

Born in 2008 with an Emirati identity and a mission of women’s empowerment, our story radiates the essence of elegance, strength, and transformation. Bedashing Beauty Lounge’s visionary founder, H.E. Noor Al Tamimi, is a trailblazer whose journey resonates through every aspect of our lounges. At the heart of Bedashing lies our dedication to nurturing confidence within every woman. We believe that beauty is not just skin deep, but a reflection of inner strength and the values we uphold.

Every element of the Bedashing experience has been thoughtfully designed to offer a luxurious destination where Emirati heritage intertwines seamlessly with contemporary beauty practices. Noor Al Tamimi’s creation, the Bedashing Chair, is a testament to the ingenuity of Emirati women. It encapsulates our commitment to innovation, ensuring that our lounges cater to the multifaceted aspects of modern women’s lives. With this vision, our Beauty Squad set out each day to revolutionize the beauty industry.

If we had any doubt we wouldn’t revolutionize the beauty industry, we never would have started.
Those are the impassioned words of CEO Noor Al Tamimi.
Together with her sisters Bodour Al Tamimi, CFO, Dana Al TamimI, CMO and Sara Al Tamimi, Creative Director, they began a woman’s revolution with a movement celebrating empowerment, courage and confidence.
Company Founded
International Awards
Average Services per day


To globally redefine the modern beauty lounge concept through developing new technology and supporting new product research.


To be the trend-setting beauty brand of choice for the 21st-century woman. To merge innovative products with state-of-the-art design and unrivalled